Just last week, I did one amazingly simple thing that within few days, got my blog ranked from out of no where, into the first 4 pages of the search engine results for the competitive keyphrase ”Make Money Online”, which currently has over 32,000,000 compeitiors based on the broad search. In the midst of things, I discovered something interesting…

Although there’s nothing to brag about and I’ve yet to further optimize and put up more quality content into my blog to achieve first page ranking, which will take quite some time, I want to share with you first hand on my findings and thoughts below:

First Track Your Search Engine Ranking

Before we can know whether the techniques and strategies we’re implementing on our sites are giving results, we need to track them. This is the same for SEO (Search Engine Optimization) which we generally want to see our sites ranked well for certain keywords that we’re optimizing our site content for. However, I’m sure most of the marketers do not know where they’re positioned in the search engine. One reason could be that it is simply too tedious to track the ranking, especially if the site is not ranked in the first few pages. 

A free software you can be using to track your ranking is Rank Tracker, which I’ve used to give me the result I’m showing you in a while.

Download your free copy of Rank Tracker here

Small Change In Title, Big Changes In Ranking

Initially, my blog was titled ”Vern Lai’s Secrets To Online Business Success” ( Make a guess what my targeted keyphrase is). And by using Rank Tracker, I found my blog for the broad search keyphrase “Online Business Success” to rank 19th in Google.com and  rank 2nd in Google.com.sg.

I’m not ranked in the top 100 for the keyphrases “Make Money Online” and “Work From Home”.

After I made some simple changes to my blog title, you can see that my blog started ranking for “Make Money Online” in Google.com.sg and rose in ranking from 33 to 8 for competiting sites from Singapore.

If you’re still wondering what I did to my blog title? I simply optimized it to “Work From Home And Make Money Online With VernLai.com | Secrets To Online Business Success Revealed”. I’m being greedy here, but don’t over-do it yourself.

Yes, I’m still not ranked in the main search engine, that is because there is too much competition in there for me to break in at this time. However, it is interesting to know that ranking differs for different countries. For example, although my keyphrase “Online Business Success” ranks 18th in the main U.S. search engine Google.com, it however ranks 55th in Canada,  32nd in Indonesia, and even 21st in Australia. Thus, this somehow shows that data center for different country would have different set of competitions and formula, therefore not being able to rank in the U.S. search engine doesn’t necessary mean you won’t get ranked in other countries’.

Blog Posting = Blog Description?

After doing some searches myself, I notice that the description of my blog not necessary is the one I’ve set in the back-end configuration. Based on the broad search for the keyphrases, description can be a snippet of my blog postings that contains the keywords or combinations of my blog description and posting. This basically shows that optimizing your blog content does help in your SEO, and it would be interesting to find out if having permanent content such as optimized featured post or introduction in the main page would further aid in your blog ranking. 

Of course, what I’ve shared here are just the tip of an ice berg, there’re more to learn in SEO and much more to implement and test out.  

If you want to learn more about SEO, one good e-book I highly recommend is called “The SEO Mindset” by Brad Callen. This 127 pages, steb-by-step e-book, contains all that you need to know about SEO and how to optimize your site for better search engine ranking. It is both easy to read and insightful. Of course, it is better if you have a site to try it on in the first place. Enjoy!

Download “The SEO Mindset” e-book here

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