Phew! It was pretty exciting for day 1 of the “Build-A-Biz” challenge, considering that Derek Gehl, CEO of Internet Marketing Center, almost fumble and fail to the challenge sparked by his angry subscriber.
In this 4 days challenge, Derek Gehl will demonstrate live on camera, how he create a niche website and generate sales all by his own effort from scratch; no web designer, no programmer and no copywriter. You can click here to read all about it.
The video for Day 1 lasted slighly over 53 minutes with over 12 hours of effort in a day compressed. The content is about doing keyword research, finding the niche market to enter. This is the most important step to begin an online business. It also has to be non-Internet marketing related since he is already well known in the industry, and it is competitive anyway. Thus, Derek has to find a new niche market to start from scratch.
Basically, Derek started with a list of his interest / hobbies, mainly golf, mountain biking, travel, video games and dog. The steps he took goes something like this:
- Step 1: List down your interest / hobbies
- Step 2: List down synonyms/keywords related to Step 1
- Step 3: List action keywords and combine it with Step 2 to create long tail keywords
- Step 4: Categorize the keywords in Step 3 into problem statements and filter them
- Step 5: Find the cost to bid on keywords via google adwords
- Step 6: Analyse competition via organic search engine e.g. free competitions, direct competitions and indirect competitions
He started analyzing the golf marketing, and after few hours of research, found it to be too competitive. There are also tons of free information readily available. Although he can enter the market, but it will take longer time to see profits, and it will also cost more to bid for keywords. On top of that, the expectation on the quality of product will also be much higher. Thus, GOLF is OUT!
Few more hours were spent analyzing the video games and the dog market. Both are out!
Finally! After 3 cups of star buck coffee and a bag of chips, Derek managed to get something in the mountain biking niche. I’ll leave it for you to watch exactly the steps he took to discover the niche keywords and what exactly he found.
Click here to watch Day 1 of the video
By the way, to be fair, keywork research takes a long time, and being able to find a niche keyword in 12 hours I guess is considered quite a good job. Well done Derek!
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Blogging have grown into a phenomenon on the Internet in recent times, and online business owners who have taken advantage of this powerful Internet Marketing arsenal are now reaping handsome rewards. So I would assume that you have already jumped on this innovative Internet marketing bandwagon. But if you still have not, then now is the time to do it.
The trick is definitely in the keyword research… it is a pain stacking job but imperative.
Vern, I really like your theme, please can I get a copy
good methods, I also used google products and google trends