I was shocked when I received this…
Vinny’s Blog “News just hit the wire that effective immediately, Google will no longer accept Cost Per Click (CPC) bids. Apparently, this is in anticipation of more branding dollars moving online and Google will still utilize Clickthrough rates in determining Quality Score, but will charge for ads on a CPM (Cost per Thousand Impression) basis.
My sources tell me that the new CPM rates are expected to earn more effective revenue with advertisers that have low clickthrough rates and also, allow them to embed advertising within the newly acquire YouTube network.”
Well, I’m sure you’ll have a shock of your life if Google is replacing CPC with CPM.
But anyway, happy April Fool’s Day… 
Popularity: 21% [?]
No comments yet.