I’ve just received an email from Allan Gardyne, owner of associatesprograms.com, telling me that I might be wasting my time blogging.

My gosh!

This hit me hard in the gut, twisted my brain, my body went into sparsm, I fell onto the ground and white foam gushed out from my mouth…

Well, I’m just over the top, else I won’t be here sharing with you this, but you get the point.

I’m sure there’re tons of people who would be spending hours over hours reading blogs. If you’re one of them, wouldn’t it be frustrating to be reading pointless blog posts which makes no sense and don’t add value?

Here’s what Allan has to say if he is to post a blog…

Before I wrote each post, I’d ask myself: “What reaction am I aiming for? What do I want the reader to do after reading my post?”

For example, you can…

  • Review a product, giving specific details which explain just how useful the product is, leading the reader towards making a decision to buy through your affiliate link. The result: Sales and commissions.
  • Publish a helpful how-to article. Result: You give your business a face and a voice. You build credibility. If you’re doing this, I hope you have simple, easy to understand instructions telling people how to sign up for your newsletter or RSS feed. Once you’ve impressed people, you should be adding those new fans to your database. Otherwise, what’s the point? They’ll probably just quickly forget you and chase the latest buzz.
  • Make an insightful comment on news in your industry. I mean a really insightful comment, not just a reblog or someone else’s opinion. Result: You build credibility.
  • Publish linkbait, aimed mainly at attracting hundreds of links to your site. This makes pages throughout your site rank higher in Google.

Before you make your next post on a blog, ask yourself, “What’s the point? What do I want to achieve?”

Ironically he don’t own a blog, but being a blog reader and experienced Internet Marketer, definitely got me thinking…

So, what do you think I want to achieve with this posting??

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